Kate’s Corner

Gen Y turns off, tunes out & logs on

Posted on July 29th, 2007 by kmburb.
Categories: Uncategorized.

Fitting neatly with my comment in last week’s post: “Forget about watching Desperate Housewives, we’re watching Facebook”, is a statement made in the week 2 reading that in 2003 researchers at the Pew Centre found that people are watching less TV and are spending more time on the internet.

In an article “Dude, where’s my audience” (26/07/07) in The Age  it was reported that TV audiences have fallen by almost 6 per cent in the past five years, according to TV ratings group OzTam. Research by Roy Morgan shows that “Gen Y is also spurning newspapers, magazines, radio and cinema in favour of the internet.”

Head of digital marketing agency Hothouse Interactive, Simon van Wyk, says “Media has changed. It used to mean channels Nine, Seven and Ten. Now media means your own website.”

Then comes a comment about media multi-tasking that reflects the usual activity in my sharehouse living room of an evening: “How many people sit at home with one eye on the television and another on the laptop?” asks Dion Appel, founder of young adult research group Lifelounge. Well, a lot. In my experience anyway.

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